Hosted by SFU Beedie School of Business, their annual Net Impact Case Competition was sponsored by Aritzia, a leading Canadian women’s Fashion Brand. MBA contestants were tasked with a public-facing initiative to encourage shoppers to consider the longevity and timelessness of apparel and champion sustainability by voting with their dollars. At Aritzia, Community™ encompasses the impact they have on both People and the Planet across their workplaces, value chain, and the surrounding environments and communities their business touches.